How to Use Social Media to Find Clients
Last modified: 2018/10/09 | Approximate reading time 5 mins
All companies share the common objective of expanding. In order to reach this goal, it is important to know how to take advantage of communication tools such as social networks. These work extremely efficiently to help increase the popularity, and therefore the customer base, of a company.
How is it possible to gain clients with social media?
Diversify your interventions to find new clients
Are you present on social media? To save time and efforts, it can be tempting to take the content from one site and republish it on another. However, this is not a good way to work if you hope to increase your number of customers.
If the information that is on your website is also found on Facebook or Twitter, you are not giving your future clients reasons to follow you on several platforms. Therefore, try to diversify the content that you publish to get your followers to be on the lookout for all the information that you have to offer.
In terms of diversity, make sure that you mark your presence on several platforms. To gain more visibility, it is important to be present on all fronts. Of course, this does not mean that you need to be active on all social networks. In order to maximize your time and the results of your efforts, focus on the most popular social networks such as Facebook, Instagram, YouTube, LinkedIn and Twitter.
You can use:
- Facebook to share content from your website;
- YouTube to share videos that present your companies and the services you offer. These videos could also be used on your website;
- LinkedIn will allow you to provide information on your professional accomplishments, to ask questions to a target group on message threads and to transmit information about your company;
- Twitter to respond to user questions, to share links to your website and to find the most searched keywords in your field;
- Instagram to share photos that feature your company or certain activities and key events related to it.
Relevant content for maximum credibility
Before doing business with you, potential clients will want to make sure that the knowledge and expertise you have in your field of expertise are real. Visiting your website and consulting high-quality articles that are published on its blog will provide concrete proof that you have the requisite skills to answer their questions and needs as consumers.
Communicate to draw interest
In order to establish a relationship with potential clients, do not hesitate to jump into the comment sections on your Facebook posts and to use keywords that will promote the dissemination of your content. Feel free to take the lead in conversations and to moderate them, as this will help increase your Facebook page's reach.
Moreover, it is recommended that you create a list of contacts that are interested in your website and that follow you actively on other social networks. You will use this to communicate with them via email to tell them about your company's activities or any imminent changes within the company.
A constant presence
Your degree of involvement on social media will be crucial in generating enthusiasm among potential customers. Therefore, any questions that stem from the publication of one of your articles on Facebook should not remain unanswered for too long.
Secondly, you should make sure to publish new content regularly on your website. If the site is not updated, chances are that users will judge your implication to be lacking and will stop visiting.
An audience that is targeted is already half secured
In order to identify the individuals that are interested in subjects that are relevant to your company, try to spot those that are interested in keywords referring to the same subjects or to any keyword that may relate to your business.
Creating traffic on your social networks: the key to finding clients
Since your website is a business card of sorts that illustrates all services or products that you offer, it is essential that you try to attract as many visitors as possible. To do so, share links from your website on Twitter or Facebook. Conversely, your website may bring traffic to your other social networks if you add buttons that link to your profiles.
In order to consolidate your target audience's interest across all platforms, be sure to promote what you do by using several networks. In doing so, you will be able to make sure that each of your platforms attracts visitors.
Defining your publishing strategy on social media to reach your objectives
If your goal is to find new clients, it is important that you properly define what are the means to implement to get there. The absence of a clearly-defined strategy could affect the achievement of your long-term goals. Moreover, an action plan will make it possible to establish the role of each member of your company within this action plan, whether at the level of distribution or content production. By using a strategy that is well-organized and rigorously planned, you will certainly gain in efficiency.
A few suggestions to help you find new clients on social networks
To avoid scaring potential clients, try not to use a tone that is overtly commercial. Therefore, avoid using social networks solely to promote services or products. Although these types of posts can represent a certain share of the content and exchanges, they must not occupy the majority of what you share. First and foremost, try to put forward your knowledge and expertise in your field.
However, you should never make the mistake of believing that sharing information will be enough to garner interest in your company. It is important to keep in mind that you must create an exchange with the community of web users that consult your resources on social networks.
A few useful tips...
If you do not know where to start and are looking to find out which social networks are the most popular amongst your target audience, you must know that each one of these has a search feature. You will be able to see if most of your public comes from Facebook, from Twitter or from Linkedin. This will allow you to focus your efforts on those where you are more likely to reap results.
On another note, it may be recommended that you devote a certain budget to buying sponsored links, especially on Facebook. if you have a new company, this will help you get noticed. Your target audience will see your publications and react, earning you the possibility to invite them to like your page.
To broaden an audience, start by inviting your current customers and don't forget to encourage them to invite their friends to like your page.
Statistics: important data to look for to find new clients on social media
Without a doubt, following the stats that are provided by different social networks will allow you to get a better idea of the type of content that your audience likes, as well as the ideal moment to publish it. Also, in order to get the most out of social media posts, it will be very important that you keep an eye on the popularity of different types of content.
Depending on your field of expertise, keep an eye open to see which publications attract the most interest from users. It goes without saying that this is precious information if you wish to gain popularity as quickly as possible and attract more and more customers.
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