Why hire a production company for corporate videos
Last modified: 2018/08/27 | Approximate reading time 4 mins
Making a corporate video takes time and patience for a business new or old, as video production is a tedious and complex process. With that said, creating a business video that engages with an audience and keeps them entertained is invaluable for gaining visibility and attracting new clients.
Of course, just because you own a camera (or a camera phone) doesn’t mean you’re a videographer or capable of creating this content on your own. Have you considered hiring an agency to create a corporate video?
Hiring an agency can assure that the video produced by your company is professional and superior while it works to reach the right people. There are many other reasons why you should hire a professional to create your content. If you’re curious about what those reasons could be, read on to find out!
Why hire an agency for your corporate videos?
Managing the budget for a corporate video
Although you might initially shell out some cash, working with an agency to create a video for your company can save you serious money in the long run. When working with a company that specializes in video creation, they will already have access to the equipment required, as well as a team who knows how to use it, and with the ability to edit the video following its production.
If you’re creating a corporate video on your own, you should consider all these elements which can be incredibly costly and time-consuming.
Further, having an agency create a video that can be used on multiple occasions will increase visibility and bring in business. In turn, this should help to fund the cost of the video itself. Hiring an agency will increase your return on investment, and is, therefore, highly recommended.
How to choose good videographers
A company that knows what they're doing will produce a high-quality video that should align with the goals of your business. As we mentioned, creating a corporate video will require many hands. Working with an agency that has a team at their disposal will allow for the smooth and professional production of your video.
Taking on this project yourself may require time away from other tasks you should be focusing on. Further, a team of videographers will be able to determine script and shooting schedules in the most effective manner while remaining aligned with your company strategies. Hiring an intern or working with an entrepreneur on the cheap could leave you with a disorganized corporate video that has nothing to do with your company.
Further, working with a team of freelancers can also be increasingly difficult. Managing a variety of people who are working on multiple schedules is not only time consuming, but could alter the result of your video. Before hiring an agency, you should do your research and check out the portfolios of a multitude of companies.
Once you find one that works for your branding, give them a ring. Make sure they’re interested in building a business relationship with you, as this will be reflected in the product they create.
Personal interest and originality
When forming any business relationships, you want the outside party to be as interested in your business as you are, or almost as interested. This is because you'll want to work with an agency who will care about the success of the video, and in turn, your company.
Meet up with the agency heads and try asking them what they believe makes a successful video. Some companies may measure success by way of sales. However, if your video is not sales oriented, then you should make sure the agency you hire is aware of this before.
Also, it is important to find an agency with a creative flair and some originality, as don’t want your corporate video to be a carbon copy of every other available in your industry. For this reason, it’s good to find a creative team who can think outside of the box.
Of course, don’t sacrifice creativity for a concrete and successful video. If possible, try and find the right balance between taste, creativity and longevity.
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