5 reasons to have a Facebook page for your company
Last modified: 2018/08/27 | Approximate reading time 4 mins
It is becoming more and more apparent that social media is going to be ingrained in our daily lives for the foreseeable future. Business owners can harness the power and creativity of social networking to promote their goods and services. But where to start? Facebook business pages are a great option, as an excellent way to use social media to promote your business.
You may be a little bit wary of using social media, or a bit late to the game, but that’s still okay! Managing a Facebook business page is both simple and beneficial for your business, no matter how large or small. With that in mind, read on to find all the reasons and benefits behind your company adopting Facebook for promotion.
Here are the top 5 reasons to have a Facebook business profile
1- Learn about your target audience
You can think about your Facebook business page like one giant focus group! Those who have liked the page are interested in your business, and knowing more about the inner workings of it.
While your clientele and those curious can collect useful information about how your business operates, you can use the data about their social media participation to collect useful information about them. You can also garner direct feedback by way of those who interact with your page.
Facebook offers insight into direct data streams that lay out the success rate of posts on your page with the Facebook insights plug-in. Facebook insights are easy to understand even if you don’t consider yourself technically savvy. Insights will let you know how many page likes you have, the reach of your posts, the engagement of your page as well as specific post-performance.
Further, comments, feedback and interactions on your page allow you to know what type of post or interaction is successful over others which are not performing as well. Unfortunately, just having people who like your page isn’t enough to provide you with long-term, sustainable business suggestions.
2 - Save money on marketing by using Facebook ads
Signing up for a Facebook business page is completely free. Although managing the page may involve putting down a few dollars every once in a while, the initial subscription will not cost your business anything.
When your Facebook business page first gets rolling, costs will only start to become involved once you begin utilizing embedded tools that Facebook provides for business-related promotion.
These include ads to grant you page likes, as well as boosting posts and running sponsored stories. Further, even though Facebook ads may involve you dipping into your wallet, they are relatively inexpensive when compared with traditional print, radio or television ads, and work to reach an incredibly large audience.
3- Humanize your business
Harnessing social connections as well as engaging and communicating with your followers are integral parts of having a Facebook business profile.
The beauty of having a Facebook page for your business is that you can attach a face and personality to your company, and this will help to humanize your business. This can include one-on-one conversations, personal insight into members of your team as well as non-business-like interactions.
Acting as or having a part-time social media manager can aid in having a cohesive voice for your business, and making sure that all comments are attended to or questions are answered.
Even if you choose to automate part of your activity on the page, you can fit in a modest amount of live, on-the-spot communications tactics to make it appear as though your company is an accessible human being, and thus, you can create successful human relationships.
4- Build an online community
Facebook is an excellent avenue for gathering together your current clientele alongside potential customers to allow them to share reviews, opinions as well as voice concerns and offer feedback. For these reasons, you can build a community by way of your Facebook page. Posting useful or relevant links allows followers to comment or contribute to an ongoing conversation.
Consistently providing valuable and entertaining content will create a loyal following. Another way to build community and brand loyalty is to organize contests and promotions that returning or potential clients can get involved with.
Offering incentives for page activity, such as deals or discounts is an excellent way to engage with potential clients. Another way is by providing a place on the page itself to leave feedback or reviews of your services.
Following through with any or all of these methods creates a comfortable online space that will soon feel like your own little community, and your clients will be inspired to interact and engage.
5- Increase web traffic and visibility
If you are a business with a Facebook page, you are likely using it to drive traffic to your website. Engaging with your clientele is one thing, but directing traffic to your business site is another. Make sure that you utilize your Facebook business page to add linked posts to drive traffic to your website.
Further, Facebook’s interface uses wide images to attract people to these links, and although they simply look like photo posts, the link is embedded in them. Posting links to your site is an essential Facebook content strategy.
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