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Léa Noémie Plourde-Archer
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What Is An SEO-Optimized Article?

Last modified: 2018/08/27 | Approximate reading time 5 mins

For a website to get visitors, it has to be adapted to the search engines which use priority ranking for relevant keywords. As a consequence, people that use the search engines find the website within the first results and click towards the site’s pages.

In order to help the search engines understand the subject of each page on the website, these need to be optimized. In web industry jargon, this is referred to as an SEO-friendly content strategy.

A website will be analyzed and prioritized by the search engine algorithms if it presents content that is clear, relevant and interesting. By content, we mean all the general text on the website, but also the blog articles, which can be useful to attract visitors.

What is an SEO-optimized article?

First, for clarification purposes, the term SEO is an acronym for Search Engine Optimization. Articles that adopt the proper optimization measures are more likely to be put forward by Google, Bing and other tools of this type.

How is it possible to produce high-quality articles that get good results? It should be noted that there are different schools of thought based on each person’s experience. Search engines do not unveil all their selection criteria and so for this reason, different practices are applied to try to produce optimized content. The following advice represents techniques that have been tried and tested, although some people will claim that other methods work better.

Content prioritization

To start, to write an article that is SEO-friendly, the subject needs to be clear. It is important to think about what keywords people are likely to use to get the type of information that you are trying to share. The article’s semantic field will then be built around those keywords.

The introduction needs to be precise and engaging, whilst also offering a good presentation of the content that will be included in the rest of the article. Thereafter, it is very important to create a structure that will organize the other content, in order for the reader (and the search engine) to find what they are looking for.

The next step is a more technical consideration. Titles have to be put between the different sections within the text. These titles present or summarize the content of the upcoming paragraph(s). To do so, the titles need to be associated with HTML tags (h1-h2-h3-h4-h5-h6), referring to their level of importance. The article’s main title is an h1 tag, whereas for a title that strongly refers to the subject, “h2” tags are used, and “h3” tags when the reference is not as strong.

The other tags have little impact on the SEO but they can still be used to improve the layout. These coded titles serve to gather more information about the article’s subject so that the search engine can be able to understand it and classify it properly. An article without these tags will have a harder time standing out and climbing up in the search results.

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The use of keywords

In the past, SEO specialists recommended using one keyword, placed in the first part of the article and throughout the remainder of the text. Following certain misuses and exaggerations, algorithms were adjusted to give less importance to this factor.

However, an optimized article will use certain formulations repeatedly, placing them in strategic areas such as titles or anchor links (text items on which you can click towards an internal or external link). In the end, the most important aspect is to employ vocabulary that is precise and varied, whilst sticking to a semantic field that corresponds to the subject.

The impact of quality content on the SEO of an article and a website

Hundreds of factors contribute to improving or adversely affecting a website’s search engine optimization. These include seeing whether or not people spend time on the website, if they read the articles and if they click towards other pages. The algorithms are able to measure each of these variables and they take them into account. This is yet another reason to point out how important it is to include interesting content on the pages of a website. It should also be noted that including photos in the body of the article is a positive aspect.

Why add SEO articles to a website?

Should a website for a carwash have a blog? If the owners of the company want to attract people to their website, it could very well be an option to consider. In this particular case, the articles could be written to attract people that do research about washing their car. This type of strategy can be adapted for all types of companies, regardless of the field in question.

Search engines like Google and Bing analyze millions of websites in order to give search results that suit the needs of their users. To attract their attention as a website owner, certain practices have to be put in place. Adding optimized content, such as the articles, is a technique that has proven its worth. The traffic received through SEO-friendly articles is organic referencing, which produces efficient results at little cost.

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