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Corporate training is great way to get up-to-date, to learn about new practices and to take advantage of the knowledge held by experts operating outside the company. Trainings of all kinds are available, whether it be for human resources, for computing, for sales, for technology or any other service that can be useful for the growth of a company.

Corporate training programs: web marketing

Web marketing training programs are in high demand as all companies want to be up-to-date in terms of current practices when creating an online presence. However, it is not always possible to hire someone to occupy this job full-time. The company’s current employees can follow a training program to incorporate these practices to their current tasks.

Employés dans une rencontre

Web marketing training programs can cover a wide array of subjects, including the following:

- Organic referencing – SEO (Search Engine Optimization);

- SEM (Search Engine Marketing);

- Online advertising (Google AdWords, Facebook Ads, web campaigns, etc.);

- Social media;

- Digital platforms;

- E-commerce websites;

- Online customer service;

- Blogs;

- Google Analytics;

- Programming;

- Coding (HTML, CSS, etc.);

- Conversion rate;

- Web strategies.

Training programs can be adapted to all levels of knowledge, from “beginner” to “advanced”.

Digital knowledge: why you should offer these training programs to your employees

To move forward, a company must stay in step with current technologies and practices that are being used in their field. Therefore, whether your company is 2 years old or 20 years old, you must find ways to stay on the lookout. Training programs help feed the employees (intellectually-speaking) and give ideas that can be useful for the company. They contribute to the success of said company, in addition to creating a certain form of “team-building”.

Bureau de travail avec employé à l'ordinateur

Who offers web marketing training programs? How do we know if they are any good?

Those who provide the trainings come from different backgrounds. Since web marketing is still quite recent, there are not many specific programs that teach these practices, although these programs are slowly appearing in higher learning institutions. Most people that work in this field have acquired knowledge over time, with a thirst for learning about this subject.

This means that it is not necessary to look for official certifications when looking for a trainer or a team of trainers that will visit your company. However, it is important to know whether this person is competent. Some do have an official certification from Google, which represents a major advantage.

Otherwise, you should ask for references and see who their former clients are. This way, you can ask if they felt that the content that was taught in the training programs seemed relevant to them and if the company observed a positive impact on their company.

Why opt for an in-person training program instead of learning online?

If all the information can be found online, why would you hire someone from outside the company to teach us the same things? Because they will stick to the essential points. Instead of spending hours consulting documents and doing random research, you will be exposed to all the key elements. Therefore, you and/or your company can quickly grasp the concepts and know how to apply them for your company.

Also, if you have any questions, the trainer is there to provide answers, whereas on the internet, you will have to keep on searching.

Training programs can be adapted to the needs of the company and are generally billed by the hour or with a lump sum.


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