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Léa Noémie Plourde-Archer
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What is The Price of an SEO-Optimized article?

Last modified: 2018/08/27 | Approximate reading time 4 mins

We previously talked about What is an SEO-Optimized Article? This information is easy to find but what is harder to figure out is exactly how much you’ll have to spend on web content creation and more precisely how much an SEO-friendly article should cost.

The answer contains several layers as the fee is based on several variables. First, it must be noted that for the same article, you could be charged between $5 and $300. The difference stems from the fact that there are several options on the market.

The prices cited in this article are a preview of the fees that are charged for a 600-word article which has been SEO-Optimized.  

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Low-priced SEO article: pros and cons

If you are only willing or able to devote a small budget to web content creation, you can turn towards international writers. Indeed, it is possible to hire people living in countries where salaries are much lower. In general, you will find candidates from African or South-East Asian countries. These content writers often charge less than $10 per article.

Why cheap blog articles can lead to more costs than planned

Within the large pool of content writers living in these parts of the world, there are people that write very well and that have excellent knowledge about SEO.

However, the main drawback is that these people don’t always use the same type of vocabulary than that of the website’s target audience. Therefore, in some cases, the articles that are sent in by these people have to be edited and reworked.

Think about it: unless they've spent time studying Canadian lingo, a person who has lived their whole life in Bangladesh and never set foot in this country will not necessarily use the same words and expressions. For readers that are a part of your target market, this may inspire a lack of credibility. 

Therefore, in order to finetune your articles and adapt them to your readers, this means that another person will have to spend time reading and sometimes rewriting the texts. In the end, the fee will be less affordable than planned initially.

Distance may also contribute to other inconveniences such as delays and communication problems. This solution, which may seem simple and affordable at first, can become much more complicated.

The price of an SEO article written by a local content creator

If the subjects that are being covered in the articles require knowledge that cannot be acquired through simple web searches, it is best to delegate this task to a local writer. This option is also suitable for those who prefer to hold in-person meetings with the people with whom they collaborate, to maintain effective communication between both parties.

There is no rule or scale that regulates prices charged by local content writers. Everyone establishes their own price according to their experience and their reputation. However, in general, it is possible to pay around $50 to $75 per article. Sometimes, if the agreement includes several articles, the price can be adjusted accordingly.

In some cases, the price will include the publication of the article on the blog, whereas others will charge extra fees to complete this task.

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The price of an SEO article prepared by a web agency

Would you prefer not to have to take care of the follow-ups with regards to publishing SEO content on your website? If so, hire an agency that is specialized in web marketing. These people who will take care of your business account will be responsible for writing, optimizing and publishing your articles.

They will also prepare a content strategy that will be used to identify your needs and to establish the best approach to attract clients towards your website.

Sometimes, the writers are employed directly by the agency and in other cases, they are trustworthy sub-contractors. At the end of the day, you won’t have to take care of it, which is perfect if you don’t have the time nor the required knowledge to do so. However, you must expect to pay more for the article and the services that come with it. By working through an agency, expect to pay between $150 to $300 per article.

Long or short-term agreement with an agency or flexibility?

Also note that to work with an agency, you will probably have to sign a short or long-term agreement, including several articles and other services such as social media management, website creation and advertisements on search engines. On the other hand, if you work directly with a writer, you can order one article at a time, if this is more in line with your web strategy.

In the end, it’s all about figuring out which option works best for you, represents your company’s values and suits your needs.

Recap table of the prices of SEO optimized blog articles

Type of SEO article Average price
Low-end article $5 to $10
Article written by a local content creator $50 to $100
Article written by an agency $150 to $300

Are you looking for SEO content creation and copywriting services?

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