Local SEO: the 5 most important things to know
Last modified: 2018/11/13 | Approximate reading time 4 mins
If you’re working in the world of content marketing, then it’s likely you’re familiar with the ins and outs of SEO. Obviously, SEO is an integral part of almost any marketing strategy. But what if you were able to extend your online visibility to those directly in your area, promoting your products and services to local customers?
Local SEO is a marketing strategy that does just this, helping to offer your services to locals.
This targeted marketing approach could have a huge impact on your clientele and the future of your business. So, for all of the important information, we’d suggest you read on!
Local SEO: the 5 most important things to know!
Local SEO in a nutshell
Although we’ve gone over the basic principles in our introduction, we’re going to give you a little bit more background on the practices and benefits of local SEO. Essentially, it helps businesses to promote their goods and services to consumers at the exact moment they’re typing their needs into Google.
This system uses a variety of strategies including finding ways to have your site ranked higher up on Google, as well as appearing at the top of directories including Yelp, Superpages and Foursquare, and further, putting localized content on your website.
Localized search has only grown in popularity, as users are constantly turning to the internet to find the best of local goods and services in their area. When you implement local SEO practices into your marketing strategy, you greatly increase your visibility to potential customers.
Local SEO targets those who are already interested in what you’re offering, making reach and conversion an organic process, as it appears to be on the terms of the customer. So, what do the main local SEO services consist of? Keep on reading to find out!
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1- Website localization
This is one of the simplest local SEO methods and the title is self-explanatory. Localising comes down to including information on your website that indicates the city, country, municipality or region where your business or services reside. Depending on what type of business you operate, this could come down to creating individual pages for each location, service station or resource center.
Finding ways for your company to get involved in or report on local events is another way to gain visibility within your area. If these community building activities or events relate directly back to your business, a common practice is to feature information about them on your website. This can be done in the form of articles or blog posts or simply linking to community projects and so forth.
2- Consistency is key
When it comes to your business being listed in online directories, one of the most important aspects is a consistent stream of information across all channels. This means that all of your online listings need to contain the same, accurate information. Specifically, all listings should include your name, address and phone number so interested and returning customers alike can easily find you.
Even though this seems like a fairly straightforward thing to be aware of, having an inconsistent listing is one of the most common issues when it comes to local SEO. If your data is inconsistent, this could not only hurt your rankings but could also have a big impact on your overall reach and sales. Make sure to keep an eye on all channels and if your company changes locations or phone numbers, check all sites twice to make sure information is accurate and up-to-date.
3- Create and claim your Google My Business
As Google is the most widely used search engine, it’s important to claim your Google My Business page in order to have your company information displayed on widely-used Google Services. These include Local Search, Google+ as well as the Maps app. When you claim your GMB page, it also works for the Microsoft equivalent, Bing Places. Being part of this online directory is paramount to your SEO, as this will drive traffic to both your website as well as your physical location.
4- Rating and reviews matter
The reviews and ratings of your business matter for multiple reasons. First and foremost, this is the best way to know how customers are feeling about your services. But further, it matters for your local search rankings. Your ranking score on search engines is based on so many different factors, but customer reviews make up just over 10%.
Specifically, Google looks at the average number between your rating in relation to the total number of reviews. Further, the majority of consumers base their buying decisions from online reviews, and in turn, these reviews send signals to search engines ensuring that you’re running a site and service that is good and trustworthy.
5- Always adding fresh content
As with the majority of SEO practices, the creation of fresh, engaging and up-to-date content is key to your ranking as well as how you come across to customers. Google is looking for new content to crawl, and thus keeping things current will help attract a new audience while also greatly improving search rankings in local areas. This comes down to all your channels of information including social media as well as your GMB page.
There are tons of businesses on the web and likely many which you’re in direct competition with. All of these tips and tricks affect your local SEO, so stay on top of things to keep your website as well as your business performing well and in a high-ranking position.
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