How to know if your website is efficient
Last modified: 2019/04/26 | Approximate reading time 4 mins
Your website serves several functions: it lets people know what your business is all about as well as the products or services you have to offer. Of course, the content on your website is no longer about the words on the screen but comes down to quality, relevance, content as well as the value of your posts.
Alongside this, it’s also important to adhere to the basic principles of SEO in order to gain the most visibility. There is no single defining characteristic that will let you know whether your site is as efficient as it should be. In fact, there are many different factors that are important to recognize.
Taking the time to evaluate the current content on your site can help your business to improve and grow, and ultimately that’s what you’re looking for, no? We’re here to go over the ways that you can determine whether you’re doing all that you can to make your website efficient.
How to know if your website is efficient and what to improve on!
Determine the value of your content
As we mentioned in our introduction, having the right amount of content across all pages of your website is important, yes. But what’s even more important is the value of your content. Users will look for content that is shareable, likely to find their way to your website for that specific reason. You’re likely working within a specific marketplace and your content should reflect the most valuable aspects of this. Readers will be able to easily identify content that is written to be easily consumed versus content that is created with careful attention to detail and effort.
Not only should your content be well-written and tactful, but it is also important to note that you should not be copying anyone else’s work. Plagiarising copy is a serious offence. Not only this, but content that appears as a duplication on both your website and a competitor website is going to be noticeable. It’s obviously ok to find inspiration by way of other websites, especially those which perform well.
However, having unique content will help you stand out as well as giving visitors a reason to visit your website over others! Make time to look over older content and update articles, blog posts and other information where applicable. Take action to replace any boring, trite or uninformed content. Trust us, this will allow your website to perform much more efficiently.
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Optimize for all types of devices
Optimizing your website for mobile, tablets as well as desktop devices will assure efficiency across all platforms. As we move into the second half of 2019, adapting for mobile should continue to be at the heart of your digital strategy as mobile trends continue to grow. Mobile-friendly sites are privileged in search rankings over those which aren’t compatible. It’s important to remember that people use mobile devices for more than you might expect.
Where they were once used for limited tasks, they are now employed more frequently than desktops. For this reason, it’s important to adopt a mobile-first ethos. This should inform all of the qualities of your website including all content if you’re pushing customers towards a sales funnel and so forth.
Invest in multimedia content
In the past, long-form content seemed to rein superior compared to shorter or more media heavy content strategies. Well, expanding your content more and more no longer drives in the most amount of traffic. In fact, video is the way of the future. As the use of mobile devices has continued to grow in popularity, it shouldn’t be a surprise that short, snappy and fun interactive video content is being favoured.
Video drives in a serious amount of engagement, with users more likely to comment on a video than a photo. For this reason, working with multimedia content offers a way to increase your visibility as well as engagement levels. If your website is currently composed of mostly long-form articles and blog posts, you should rethink your output in order to comply with trends.
Focus on developing various types of content, even adapting older blog posts into short videos. If you don’t have someone on your team with the skillset to create videos or graphics, consider shopping around for freelancers. Bear in mind that video should become part of your online marketing strategy moving forward. This way, your site will be sure to perform much more efficiently.
Keep things bold and bright!
Minimalist design has been favoured in the past but nowadays, having websites that are bold and bright seems to draw more attention. Of course, this will come down to the nature of your business as well as your branding strategy. However, it’s important to look for ways to connect with your customers using fresh and modern branding.
Although we’d recommend using a distinct and unique font for headings and titles, make sure that the actual content body is easy to read and consumable. Having a way to draw people in but making sure that they can access the necessary information is the key to running an efficient website, wouldn’t you agree?
Texte d'Amanda Harvey
Traduit par Karine Dutemple
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