Why hire an agency to manage your social networks?
Last modified: 2018/08/27 | Approximate reading time 5 mins
Social media presence is a growing necessity for a burgeoning business or entrepreneur. There has been a huge drive for companies to place plenty of clout on their social media accounts. This is one of the best methods for online marketing and growing company visibility.
Running a business and trying to figure out social media marketing can be fairly tiring and isn’t possible for every business owner. Luckily, the demand for companies to have an online presence has created a boom in social media agencies that can help a business capitalize on social media.
Therefore, why might you hire a company to manage your social media accounts? Further, how do you know if this is the right move for you? Hiring a social media agency can be a wise investment that can definitely aid in the growth of your business. But, we’re going to offer you all of the relative information and you can make the decision for yourself.
Why hire a social media agency for your business?
First, how can social media impact your business?
You may already be using social media to attract new customers, but do you really understand the impact it’s having on your visibility, and in turn, your business as a whole?
If you are a B2C (business to consumer) company, then social media is an excellent channel to reach clientele and drive business.
If you are a B2B business (business to business) then your social media presence will need to be professional and credible. However, if this is the case for you it is unlikely that you’ll be using social media as a lead generation tool.
For some, your social media presence may be somewhere in between these two poles. Regardless, those working in social media management will be responsible for dealing with the following tasks as they directly relate to your business:
- Create content to be shared, and this includes blog posts, photos, videos, graphics and other forms of media;
- Come up with marketing strategies and campaigns;
- Regularly publish posts as well as schedule posts to be published;
- Reply to incoming social media posts, comments and content from other businesses and individuals;
- Research influencers and businesses to connect with;
- Review social media analytics;
- Engage with clientele, followers and newcomers to your profiles;
- Follow up and reply to messages, e-mails and conversations that happen on social media platforms.
As we suggested, this may be a lot of work for some businesses, especially those which are smaller or operating with just a few staff members. So, why might you hire a social media management agency to accomplish these important tasks? Read on and we’ll let you know exactly what's in store for your business!
Why hire a social media marketing agency?
Concrete strategies and planning
One of the main reasons to hire a social media manager is so that you're able to take a strategic approach to planning and strategizing. A social media agency will likely begin by analyzing your current online presence, including a competitive analysis of your accounts. This will lead to an offer of options on ways to improve.
These offerings should include a specific plan of action, as a social media management agency will understand the steps and methods that a business must use to improve your online presence, visibility, content as well as client interaction.
Further, the majority of agencies will provide consulting services following the implementation of these plans and suggestions.
As mentioned above, publishing posts is one of the main functions of maintaining a social media presence. Publishing comes in all shapes and sizes, and this will include creating content such as blog posts, graphics, photos, videos, and so on. When working with an agency, they’ll take care of all of the publishing, including scheduling posts to be live at the most effective times for the marketplace you’re working in.
This is because an agency will complete an analysis of popular social media content as well as the corresponding hours for your industry. Then, a publishing plan will be created surrounding their findings.
Social media agencies understand how to deal with market competition, and will, therefore, be able to approach the placement of your content in relation to other influencers, brands and businesses.
Bear in mind that it’s possible to hire an agency for their publishing service alone, as this will be one of the lowest priced options due to the lack of work involved. If you’re a company running with a small budget, this is an excellent option.
Create brand values and promotion
Social media agencies seek to help businesses create strong branding, and this includes understanding and cultivating the values behind your company. Branding is not just about sticking your company name on a page but instead involves promoting emotional, practical and social aspects of your business or services.
Although you may know your business inside out, you may not know how to reach your clientele on an emotional level. This is where a social media marketing agency will come in. These agencies are skilled at helping discover the most effective ways to maintain values of your brand without compromising brand identity or values.
Achieve your goals
The goal of any social media marketing agency is to help yourself and your business find a way to reach your goals as efficiently as possible. If you aren’t sure how to approach social media marketing, then hiring an agency can help you to understand how to promote your brand across multiple channels in the most effective way possible.
Time is a crucial factor when it comes to releasing and posting content. Working with a social media agency can save a business serious time by outsourcing an important workload and allowing you to focus on other aspects of the business.
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