7 Reasons to Have a Company Website
Last modified: 2018/11/19 | Approximate reading time 3 mins
In our current times, a sizable percentage of commercial marketing happens through internet research. Consequently, businesses who don’t have a website lose out. A website can have several functions: it serves as a business card, a source of information about your company and a store that is open 24 hours a day, 7 days a week. Your business doesn’t yet have a website, or maybe the one you have is not quite adequate?
Here are 7 reasons to invest in a great business website!
1- Increased visibility = golden marketing opportunity
source: Pixabay, Pexels
People no longer have the attention span or reflex to go looking in a phone book, and often, instead of asking friends and loved ones for references, they type their questions into search engines. For this reason, businesses should take the necessary measures to get first in line on Google, Bing and other popular search engines.
If your business takes the time to make its mark on the web, it will have access to thousands, even millions, of potential clients and customers. Therefore, a website investment is well worth it!
2- Know your customers better!
Statistical tools that will be attached to your business's website, such as Google Analytics, will help gain a better understanding of the habits and daily practices of your customers. This type of tool allows businesses to know how long people spend on their site as well as which pages are the most visited. Studying this data will allow you to make company improvements, catering the products and services you offer depending on the needs of your clients.
3- Having a website increases credibility
With a beautiful website, your business will make a great impression on clients who are interested in your services, making them more willing to contact you. Further, it will make it easier for them to share your information with friends and family, who could also be potential customers.
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4- Provide better customer service
For most businesses, it is pretty much impossible for yourself and your colleagues or employees alike to always be available for your customers. Now, if your business has a website, people will be able to refer to it after-hours in order for them to find answers to any questions they may have.
5- What should you put on your corporate website?
Of course, this will depend on the type of service that you offer. First, you will need a page that describes who you are and what products or services your business offers. You should also include the latest news about your business. Moreover, the more frequently your website is updated, the more credible it becomes.
For you to get the best results, it is very important that your website is quick, attractive and easy to navigate. If you do not have the skills to design or create such a website, it is recommended that you work with specialists who are able to do so for you.
Website designers and specialists will be able to identify the needs of both your business and your clients to produce an effective and user-friendly website. Regarding the price of your site, several factors will come into play that will define the final amount.
6- Businesses that sell products: add a section for transactions
Does your business sell products? Expand your customer reach by adding a sales section to your website. The popularity of selling things on the internet has grown in recent years, and internet sales only continue to increase.
Having a sales section on your website will make your life, as well as the life of your clients, much easier. In addition, your sales rate will increase without your business expenses increasing.
7- The SEO strategy = for your website to obtain the best results
source: Pixabay, Lalmch
A beautiful website will not be able to realize its full potential unless you utilize SEO strategies. SEO strategies implement optimization methods for search engines to identify the content of your website and decide on its relevance.
The better algorithms can understand your site’s content, the more chance your business website has of appearing at the top of the results pages when those searching type the relevant keywords. To learn more about this concept, check out our article: "What is an SEO-optimized website?"
How much does the creation of a website cost?
There is a definite way to have a nice website without paying a hefty price! However, make sure to do your research before choosing a company, as some will over-charge for hidden services and other times, for no reason at all. In an upcoming article, we will detail the average prices one should expect to pay for a quality website.
Are you looking for website creation services?
B2BQuotes.com can help you find a website creation specialist. By telling us about your project, we will put you in contact with the right people, all of this completely for free! Simply fill out the form (it only takes a few minutes) and you will be put in contact with trusted specialists.