8 effective online marketing strategies
Last modified: 2018/08/27 | Approximate reading time 6 mins
Taking the necessary steps to market your business is one of the most effective ways to increase the visibility of your company while bringing in new clients and aiding in your reputation. To put it simply, a marketing strategy is any step your company takes to attract new business or increase your online presence.
Marketing methods aren’t for locking in sales themselves but are instead for targeting promising markets, exploring your brand identity, finding leads and nurturing the growth of your business.
There are plenty of online and offline marketing strategies that a growing or established business can take to expand their marketplace as well as their clients. Crucial relationships are formed by way of effective marketing. So, if you’re hoping for your business to grow by way of marketing, read on for our list of effective strategies.
Here are the 8 best strategies for online marketing!
1- Set goals
Setting goals and defining your budget should be one of your initial marketing strategies. Since there are so many ways to market your business, it is important to define what steps you are going to take to attract new clients. Do you want to extend reach or maximize exposure? Are you looking for conversion, visibility or brand awareness?
These questions are important so that you can determine which steps to take before jumping into marketing steps. Make sure that you prioritize your goals, defining your immediate needs against your long-term objectives.
2- Specialized targeting
Most businesses are in place to solve a problem as well as to offer a solution. However, the fastest growing businesses are usually specialized in targeting a specific niche. Understanding the intricacies of your industry and finding an audience to target is one of the most powerful marketing strategies, as it makes your business efforts easier.
Defining exactly what your business does and distinguishing you from your competitors will help you to stand out while offering you the competitive advantage. Understanding a specific piece of the marketplace allows you to be better equipped to recognize the most important factors and speak directly to the needs of your prospective clients.
3- Pay it forward
Online marketing is a give-and-take relationship. If you’re looking to make an impact, it is necessary to invest a bit of money into your marketing strategies. If you want to increase visibility, it is necessary to spend a bit of your marketing budget on paid search ads, display ads as well as social media marketing. Although it might be overwhelming to tackle at first, there is nothing to fear!
Choosing which ads to spend money on and figuring out exactly how paid advertising works is easier than it seems. Start by checking out Google Ads (AdWords) or Facebook ads, as these options are both fairly intuitive.
If you’ve done your research and still can't seem to figure out how paid advertisements work, it is then recommended that you hire someone to do this job. You may not want to put forth the money upfront, but we promise it will be worth it in the long run.
4- Blog posts and content creation: great assets to your online marketing strategy
Maintaining a blog is an excellent marketing strategy and one of the key ways to increase your online visibility. There are two distinct sides to blogging, and these are maintaining your business blog as well as blogging on the sites of other businesses in your marketplace.
Articles written for either your own or outside companies should project your expertise in your field while educating your audience and looking to solve a specific problem.
When you educate your audience, you are demonstrating your relevance and thus, showing your qualifications as an expert. Not only will this increase trust with potential clients, but blogging works to draw people directly to your website. Search engines look for updated and relevant content, as well as linked content. Creating engaging and thoughtful blog posts will offer exceptional marketing benefits.
5- Focus on one social media stream at a time
Managing multiple social media channels can be overwhelming, especially if you’re running your business all on your own. Trying to juggle Instagram, Facebook, Pinterest and Twitter can be a serious nightmare.
Although social media is in place to increase online visibility, it will be more effective if you focus your attention on one channel at a time, growing your following and then slowing beginning to experiment with other options.
You can start all channels at the same time, but it is suggested that you invest extra time into the ones which customers are interacting with more often. Analyze the presence of your current channels and check where you’re seeing the most engagement.
Also worth considering is signing up for social media management tools like Hootsuite, which will allow you to manage your social media profiles better with scheduled posting and additional features. Once you have a handle on more than one account, go ahead and explore the possibilities of the social media realms.
6- E-mail marketing
E-mail marketing is an excellent strategy if you’re looking to establish brand loyalty. This is extremely effective for businesses that are just starting out, as it opens the online airways to send out event notifications, customer deals or other incentives to build and grow your branding. Some companies may consider sending out a bi-weekly or monthly newsletter, detailing any new developments and keeping clients connected.
Clients engage with this kind of content, as it shows the humanity of a business. For businesses that don’t have e-mail marketing in their budget, consider free services such as MailChimp, which offers great and user-friendly services.
7- SEO (Search Engine Marketing)
If you’ve heard the letters SEO but have absolutely no idea what they stand for, don’t worry! We’re here to explain them to you. When referring to online content, SEO stands for search engine optimization and comes down to a series of tactics used by marketing experts to get search engines to recognize your content, as well as placing it higher in search results. Although this method is free, it can be difficult to initially master.
One of the best ways to increase your SEO visibility is to do some research regarding keywords. Keyword research tools will allow you to discover the words and phrases that your target audience is searching most frequently, as directly related to your content. Of course, if you are a newer business it may be difficult to keep up with your competitors at first.
It is recommended that you identify a list of keywords that will bring relevant visitors to your website. Now, incorporate these keywords into your content in titles as well as tags. This way, your content will be more visible to search engines.
For more information about SEO, check out: "SEO-referencing: what is SEO?"
8- Network and share your knowledge!
Once you have gotten your business off the ground a bit, why not begin by networking and sharing some of your acquired knowledge? Start by being active on LinkedIn, joining industry-relevant chat groups and even hosting webinars.
You could repurpose this content for your blog or website, as all of these methods will work to increase visibility. You can even go as far as releasing a press release or having a local publication run an advertisement for your business. Think outside the box, have fun and take the steps to try out these fundamental and effective marketing strategies.
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